Lead engine: research done before anyone picks up the phone

Problem

Outbound only works when the list is right, and researching every business by hand takes hours.

What I built

It runs in self-chaining batches with a hard cap, and Slack posts a start and finish report. It can be triggered from a Slack bot by webhook.

• A Google Maps scrape (Apify) with de-duplication
• Website crawl (Firecrawl, including subpages) and Google reviews (Apify)
• Claude qualification and enrichment, with basic-check gates
• Waterfall enrichment: company-registry officers, Anymailfinder and EmailListVerify
• Only verified emails go to Instantly

Result

• In daily use for my own outbound.